Real Results for Insurance Agents
See how Greg Dickson transforms digital visibility for insurance professionals
Get Your Free Digital Visibility AssessmentThese case studies showcase real results achieved for insurance agents using Greg Dickson's specialized SEO strategies. Each represents a unique challenge overcome through tailored approaches to insurance digital marketing.
From Invisible to Market Leader in 6 Months
Auckland Independent Agency
Challenge
A well-established independent insurance agency in Auckland was struggling to generate online leads despite 20+ years in business. With large national agencies dominating search results, they were virtually invisible to potential clients searching online.
Solution
Greg implemented his Dual Visibility strategy, focusing on local insurance terms while simultaneously embedding the agency into AI knowledge bases. The Customer Magnet Profile identified key emotional drivers for their target market, allowing for highly resonant content creation.
Results
- 200% increasein quote requests within the first 30 days
- 78% increasein new policy sales over 6 months
- #1 rankingfor 27 local insurance-related keywords
- 42% reductionin cost per acquisition
"Before working with Greg, we were invisible online. His strategies completely transformed our business. We're now the first agency recommended for our target keywords, both in Google and when people ask AI assistants."
- Auckland Independent Agency Owner
Specialized Agent Doubles Client Acquisition
Wellington Life Insurance Specialist
Challenge
A life insurance specialist in Wellington was struggling to differentiate from general insurance providers online. Despite deep expertise in their niche, they weren't capturing qualified leads from digital channels.
Solution
Greg developed a content strategy focusing on the agent's specialized knowledge, creating in-depth resources addressing specific life insurance concerns. The SearchAI Dominator System positioned them as the authoritative source for life insurance questions in both traditional search and AI platforms.
Results
- 150% increasein qualified leads within 3 months
- 94% increasein conversion rate from website visitors to consultations
- Featured snippetsfor 15 high-value life insurance search terms
"Greg understood exactly how to showcase our specialized expertise. We're now seen as the authority in our niche, which has completely changed the quality of leads we receive."
- Wellington Life Insurance Specialist
Scaling SEO Success Across Multiple Locations
Multi-Location Agency Network
Challenge
A network of insurance agencies with 12 locations across New Zealand needed a cohesive digital strategy that maintained brand consistency while targeting local markets effectively.
Solution
Greg implemented a scalable framework that combined centralized content creation with localized optimization. Each location received customized elements of the Customer Magnet Profile to address regional differences while maintaining brand cohesion.
Results
- 132% average increasein leads across all locations
- 45% improvementin cross-location referrals
- Dominant local search presencein all 12 markets
- 35% reductionin marketing overhead
"Managing SEO across multiple locations used to be a nightmare. Greg's system not only improved our results but made the entire process more efficient. We're seeing better coordination between locations and stronger results across the board."
- Multi-Location Agency Network Director
Ready to become our next success story?
Contact Greg for your free Digital Visibility Assessment and discover how your agency can achieve similar results.
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