About Greg Dickson: Insurance SEO Pioneer
15+ years of specialized experience in digital visibility for insurance professionals
Get Your Free Digital Visibility AssessmentGreg's Journey
Greg Dickson's journey into SEO began with a revelation during a fishing trip in New Zealand. Just as he was fishing in the wrong spots, he realized many businesses were marketing in outdated digital territories. This insight led him to explore how emerging technologies could revolutionize online visibility, particularly for specialized industries like insurance.
With over 15 years in the digital marketing landscape, Greg has evolved from mastering traditional SEO techniques to pioneering innovative approaches that integrate artificial intelligence. His specialized focus on the insurance industry stems from recognizing the unique challenges insurance agents face online:
- Highly competitive keywords with national agencies dominating search results
- Complex compliance requirements that restrict certain marketing approaches
- The need to build trust with skeptical consumers researching insurance options
- Local market targeting requirements for agents with geographic territories
Unlike general SEO practitioners, Greg immersed himself in understanding the insurance consumer's journey, studying how they search, what questions they ask, and what motivates them to contact an agent.
Industry Recognition
Greg's innovative approaches have earned him numerous accolades, including 'Search Marketer of the Year' from the New Zealand Digital Marketing Association and recognition as the 'Digital Innovation Partner' by the Insurance Council of New Zealand. These honors reflect his commitment to pushing boundaries in how insurance agents approach digital visibility.
Search Marketer of the Year
New Zealand Digital Marketing Association
Digital Innovation Partner
Insurance Council of New Zealand
Educational Approach
Beyond client work, Greg is passionate about educating insurance professionals on digital marketing best practices. Through workshops, speaking engagements, and published resources, he empowers agents to better understand the changing digital landscape and how to position themselves for long-term success.
Community Involvement
Greg's commitment extends to community initiatives aimed at bridging digital divides. His 'Digital Literacy for All' program provides training and resources to underrepresented communities, while his pro bono work supports disaster response organizations in enhancing their digital reach during critical times.
Mission Statement
At aisearch.marketing, our mission is to bridge businesses to digital success by pioneering the integration of traditional search and artificial intelligence platforms. We are dedicated to creating permanent digital legacies that transform how brands are discovered, recognized, and trusted in an evolving technological landscape.
Ready to work with Greg?
Schedule your free consultation today and discover how Greg's specialized approach can transform your insurance agency's digital presence.
Schedule Your Free Consultation